LinkedIn Marketing a step by step complete guide

 

LinkedIn Marketing step-by-step guide

This is the simplest way to do LinkedIn Marketing complete step-by step guide!

LinkedIn marketing best practices.

To start marketing on LinkedIn you need LinkedIn page or company page and it can also be called as Business page.

To fill your page, you need to fill it with your profile photo and your business logo and banner image and then your business name description and also a call to action button.

And it is mandatory to have a LinkedIn page to start advertising on LinkedIn as it is said a LinkedIn page is very similar to Facebook business page.

The first best practice is to use custom images in your posts at LinkedIn.

Your post must be informative and educational at LinkedIn.

The next best practice is to include stories to promote your brand.

The third best practice is to upload documents on LinkedIn

Pdfs, magazines, PowerPoint presentations and eBooks etc.

And videos get 5 times more engagement than posts on LinkedIn.

Use kudos option to shout out among your colleagues, and senior managers and employees. You can make an announcement and launch something valuable with this method of advertisement.

How to use kudos well it is pretty simple go to create post on your LinkedIn business page and select an option celebrate an occasion.

One most important way to advertise on LinkedIn is you can reshare viral and most popular posts and videos on your business page or you can take up a viral and trending product like an app a software a theme a plugin or something like an article or video about which people are very much interested then you can write something valuable about these products and provide link to reach it on your informational and educational article in this way you will become the most loved person at LinkedIn.

How to reach content suggestions well go to your LinkedIn page and click on content and select content suggestions now you can see all the trending and viral posts trending at LinkedIn.

You can also select content suggestion based on industry based on location and based on your job function and seniority levels.

You can also re-share posts where your business, company or brand has been mentioned in this way more people of your niche would be able to know about you and will like your posts.

Now how to reach mentions it is simple click on activity tab on your business page and then click on mentions down there.

One unknown and important feature of LinkedIn is to use hashtags not only after your text but also inside your text or in your text.

For example

Iam looking out for best #digital marketer online.

The next best practice to follow on LinkedIn is targeting it means you can target organic posts according to your taste and niche like based on region, location, Industry, language, seniority, company size etc.

Go to business page click on start a post just below you will see an option as anyone click on that drop down menu you will find an option called targeted audience here you will get many options choose them rightly.

There are many types of LinkedIn ads the best is lead gen forms here LinkedIn will display your form your call to action message so that users will get attracted and sign up in this way you can generate more leads for your business with this method, dynamic ads appear on right side of desktop but they do not appear on mobiles and text ads and in-mail ads are personal ads sent in your inbox as a sponsored and promoted content appearing as direct message in your inbox. And to note that lead gen form ads are available only on mobile phones.

LinkedIn Analytics can be found in two paths one is at Analytics path and second is at activity path.

At Analytics you will find detailed analysis concerning profile visits, followers and employee advocacy and at activity tab you will find who has commented on your posts who has shared and liked your posts and who has mentioned you in their posts.

If you follow these practices you will be a hero of LinkedIn page!

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